ВЪЗМОЖНОСТИ ЗА УСТОЙЧИВОСТ В ОНЛАЙН МАГАЗИНИТЕ
Резюме
Потреблението и потребителското поведение се променят изключително бързо през последните няколко години. В условията на COVID-19 този процес протича още по-динамично, което представлява сериозно предизвикателство за всички мениджъри и най-вече за работещите в областта на маркетинга. Възниква и една доста специфична особеност, свързана с постигането на устойчивост в онлайн магазините. Много са факторите, които оказват влияние върху тази своеобразна връзка, но тя остава важна както за потребителите, така и за компаниите. Имайки предвид всичко това, в изследването са представени и анализирани реалните възможности и начини, по които може да се постигне устойчивост при онлайн пазаруването.
Ключови думи
JEL класификация
Литература (библиография)
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