INTELLECTUAL PROPERTY MANAGEMENT MODELS FOR SETTING UP BUSINESS CONCENTRATIONS IN CREATIVE INDUSTRIES
Abstract
The aim of the study is to bring out the business models for intellectual property management, which are a prerequisite for the formation of business concentrations in the creative industries. The aim is achieved by studying the economic characteristics of intellectual property as a business asset; by analyzing the models of economic realization applicable to intangible assets and by bringing out the leading economic effects from the formation of business concentrations such as outsourcing and joint ventures. The research methodology is interdisciplinary, using as a priority the method of comparative analysis and the synthesis of the theory and practice in the field of intellectual property management.
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References
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