IMPLEMENTATION OF MODERN STRATEGIES IN SPECIFIC AGRICULTURAL SECTORS

Bulgaria's commitments to the Common Agricultural Policy of the European Union are a serious challenge for the functioning of a number of agricultural sectors and for supporting their positions on international markets. The scientific interest in the use of specific forms of marketing strategies in beekeeping and grain production is the basis for the monographic study of Associate Professor Lyubomir Lyubenov "Marketing strategies of agro-sectors and regions: a factor for supra-regional competitiveness". It proposes scientifically based concepts for the application of marketing inst-umentarium by creating sustainable functional structures for successful market segmentation of bee products and utilization of regional economic potential.